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| DATE | DESCRIPTION | LOW | HIGH | AVERAGE |
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| 01-Jan-78 | Jason Robards | $2.00 | $6.00 | $3.60 | ||
| 01-Feb-78 | President Jimmy Carter and California Governor Jerry Brown (California vs. the U.S.A.) | $2.00 | $6.00 | $3.60 | ||
| 01-Mar-78 | First issue of Esquire FortNightly (bi-monthly) - The Last Angry Men; Bucking the system in America, by Richard Reeves; David Frost on Richard Nixon | $2.00 | $6.00 | $3.60 | ||
| 14-Mar-78 | Clint Eastwood, Hollywood's richest actor; Inside Business and Finance, with Dan Dorfman | $2.00 | $6.00 | $3.60 | ||
| 28-Mar-78 | When a Woman is a Boss; Aaron Latham on Hamilton Jordan in the White House | $2.00 | $6.00 | $3.60 | ||
| 11-Apr-78 | Alan Ladd, Jr. of 20th Century Fox Studios; the Army's Anti-Terrorism Forces, by Geoffrey Norman | $2.00 | $6.00 | $3.60 | ||
| 25-Apr-78 | Rob Silvrman; The Dangers of TV in the Silverman Era, by Richard Reeves; The Deadly Plague of Terrorism, by Morris West | $2.00 | $6.00 | $3.60 | ||
| 09-May-78 | Guillermo Vilas, the Reluctant Tennis Champion; Former CIA Director william Colby reveals why he was fired | $2.00 | $6.00 | $3.60 | ||
| 23-May-78 | The Squeexing of America - inflation, taxes, getting by on $100,000 a year | $2.00 | $6.00 | $3.60 | ||
| 06-Jun-78 | Architect I. M. Pei; the Moonies cult; Best American roadside restaurants | $2.00 | $6.00 | $3.60 | ||
| 20-Jun-78 | Gianni Agnelli, CEO of Fiat; Special Section: Guide to the best and worst European Hotels and Restaurants | $2.00 | $6.00 | $3.60 | ||
| 04-Jul-78 | Classic Cars; Arthur Millier fiction | $2.00 | $6.00 | $3.60 | ||
| 18-Jul-78 | A Drream of Terror | $2.00 | $6.00 | $3.60 | ||
| 01-Aug-78 | Robert Redford; King Hussein; the richest man in America | $2.00 | $6.00 | $3.60 | ||
| 15-Aug-78 | Robert F. Kennedy: The Lost President, by Arthur Schlesinger, Jr.; Conversation with Lee Iacocca by Gail Sheehy; Extreme Vacations | $2.00 | $6.00 | $3.60 | ||
| 29-Aug-78 | High-tech in he home of the '80s; Arrogance of the New Elite | $2.00 | $6.00 | $3.60 | ||
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| 12-Sep-78 | The Urban Cowboy; Tex Schramm on picking winners; The Harvard Crimson, breeding ground for the media | $2.00 | $6.00 | $3.60 | ||
| 26-Sep-78 | Alexander Haig at NATO; New Speedboats | $2.00 | $6.00 | $3.60 | ||
| 10-Oct-78 | Richard Dreyfuss; Best New York restaurants | $2.00 | $6.00 | $3.60 | ||
| 24-Oct-78 | Mario Andretti, Athlete of the Year; Inns of New England; Massage; Jack Kemp | $2.00 | $6.00 | $3.60 | ||
| 07-Nov-78 | Paul Harvey; Golfer Johnny Miller | $2.00 | $6.00 | $3.60 | ||
| 21-Nov-78 | Eliot Janeway worries about money; fiction by William Styron; Ted Kennedy | $2.00 | $6.00 | $3.60 | ||
| 05-Dec-78 | Roy Cohn; Expensive Christmas Gifts; Rising Price of Gas | $2.00 | $6.00 | $3.60 | ||
| 19-Dec-78 | Patti Hansen; Nazis, Germany's Flick Group and W.R. Grace, by Dan Dorfman | $3.00 | $21.00 | $10.00 | ||