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Magazine of the Week
Sports Illustrated, November 28, 1983

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9/21/06 - Life magazine November 29, 1963 - premiere of Magazine of the Week

MAGAZINE OF THE WEEK

Paris and the art world of the late 1930s in Verve magazine. by Rick Gagliano - 10/12/06.

When it comes to quality in the magazine process, possibly no other magazine can match the work of publisher Efstratios Teriade (born in Greece as Efstratios Eleftheriades) and his seminal publication, Verve - once called "the most beautiful magazine in the world" by one of its backers - which first burst onto the streets of Paris in Decmeber of 1937 exhibiting a cover by impressionist painter Henri Matisse (cover shown at right).

Teriade, an ex-law student with more zeal for the art world and publishing than the law worked variously with fellow countryman Christian Zervos on Cahiers d'Art (1926-31), as art critic for the newspaper L'Intransigeant (1928-33), artistic director of Minotaure (1933-36) and co-founder (1935-36) of La Bete Noire before founding Verve with the financial assistance of David Smart, publisher of Esquire and Apparel Arts. At the age of 40 when he founded Verve, Teriade had already established himself as somewhat of an art authority and hed developed indispensable connections within the art and literary crowd.

The magazine, a quarterly review of arts and letters, was lavish in design and challenging in content. Teriade's view of the world of art and literature was personal, bold and compelling. The 38 issues that proceeded through Europe's war-torn years and ended abruptly in 1960 were a promenade of covers and interior art by Chagall, Bonard, Matisse, Picasso, Braque, and other distinctive artists of the Paris School. Photographs by Man Ray, Dora Maar, Matthew Brady, Brassai, Cartier-Bresson, Blumenfeld graced many pages and accompanied articles and prose by luminaries of none less identity than John Dos Passos, Ernest Hemingway, James Joyce, Andre Malraux, Jean-Paul Sartre, Andre Gide, Albert Camus and others of note, often the presented artists themselves.

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The magazine was published in both French and English editions in folio (27 x 36 cm, 10.5 x 14 inches) size with much of the artwork tipped-in and stiff board covers. Often, the entire issue would be boxed. Each issue is a treasure of 20th century arts and letters, and a complete collection would be priceless (a guess-timate for very good condition: $20,000-30,000), and first issues have been sold for between $700 and $4000.00.

The Collectible Magazine Back Issue Price Guide has been engaged in producing a price guide for Verve, but the magazine is so rare and auctions limited in frequency that we've yet to even establish a working generic index. Any information on sales or prices of various issues can be emailed to us at info@dtmagazine.com.

For more information on the magazine which must be regarded as one of the most important of any 20th century collection, see John Russell's New York Times review of the 50th Anniversary celebration book, called ''Verve: The Ultimate Review of Art and Literature,'' here.

Also, the above-referenced book at Amazon.com:


Copyright 2006 Downtown Magazine, All Rights Reserved.

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