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Dec. 09, 2003

IDG's PC World Maintains Leadership Position as Most Widely-Read Technology or Business Magazine
Award-Winning Publication Again Tops Competition in Fall 2003 MRI Survey
posted by Wire Reports

SAN FRANCISCO, Dec. 9 /PRNewswire/ -- PC World outperforms all measured technology or business magazines in average issue audience, according to the Fall 2003 Mediamark Research Inc. (MRI) Survey of American Consumers. For the sixth consecutive study PC World retained its premier position and based on 2003 rates, is a leader in advertising efficiency.

PC World vs. Top Technology and Business Magazines

Average Issue Audience(1)(000) CPM(2)
PC WORLD 5,887 $12.45
PC Magazine 5,768 $14.22
Business Week 4,671 $21.31
Forbes 4,510 $18.10
Fortune 3,728 $21.81
Computer Shopper 2,843 $11.11
Inc. 1,283 $67.81
(1) Fall 2003 MRI
(2) CPMs based on analysis by PC World, using rates
(1x, 4/c) as published in SRDS Business Publication Advertising Source 11/03.

"The fact that PC World leads all measured technology and business magazines for the sixth consecutive time confirms that PC World's careful attention to meeting the informational needs of Tech-Savvy Managers is working," stated PC World publisher Bob Ostrow. "Advertisers will benefit from reaching the biggest consumers of technology products at efficient CPMs."

The MRI findings follow the recent release of the IntelliQuest CIMS v10.0 Business and Home Studies, which each showed PC World reaching the most technology purchase influencers among all measured technology or business publications. "We're pleased that both the IntelliQuest and MRI results have reinforced PC World's leadership position," continued Ostrow.

Source: PC World Communications, Inc.


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